Coffee Blog

       First, let me say that I have been in the marketing industry for some time and in the health field for twenty plus years. During this time I have gained quite a bit of knowledge pertaining to healthy nutritional choices. With that being said, we are talking about the worlds favorite choice of beverage... COFFEE! Whether its hot, iced, latte, cappuccino, espresso, you name it, we drink it. The product is a WINNER right off the rip.

       This companies goals are quite admirable. Within a five year span, their intention is to open bases in twenty countries with a minimum of 50,000 independent distributors in each county. There ultimate goal is to associate "HealtH" with the worlds most popular drink and to be recognized globally as the worlds "Healthy Coffee Company."

       This is wonderfully planed. However, a companies success as we all know is not generated through products alone. The most marketable product in the world is meaningless without experienced people who know how to push that product into the public eye. The keywords here are "experienced people."

       A company may have the potential to draw thousands of distributors into their business opportunity but if those people are not properly trained and backed by influential leaders who are willing to teach and share their knowledge, than all you have are thousands of inexperienced distributors.

       In my humble opinion, I think this company offers a very promising opportunity. However, Healthy Coffee or any company for that matter is totally useless to the beginning marketer unless they KNOW how to market, generate leads and learn the principles that lead to success in this industry.

       In order to be successful as a network marketer, you must realize that educating yourself is first and foremost. If you are to succeed in this industry, you must not procrastinate but take full advantage of opportunities when they present themselves. You must take action! This is the formula for success.

       This form of coffee is often the choice to be used in many recipes when it comes to baking especially. The taste it affords when used in this method is comparable to brewed coffee. The biggest advantage of using the instant here is because it's quick and easy.

       This coffee goes way back to 1906. It was actually discovered by an English chemist who was residing in Guatemala at the time. This gentleman most enjoyed his coffee and happened to notice that on the spout of his silver coffee pot there was a powdery film forming. This was the beginning of the experimentation of the discovery of instant coffee. It was officially discovered by this chemist whose name was George C. Washington and he produced the very first brand called Red E Coffee.

       Now once again there may seem to be a little confusion as to who really did invent this coffee or at least discover it. Others say that in 1901, a Japanese American by the name of Satori Kato was the one who invented this drink, but it was true that George C Washington was the first to market it in mass production. Years after that, Nescafe came out with freeze-dried coffee.

       There are two easy methods for making instant coffee. It can be either freeze-drying or spray drying. So which produces a better cup of this type of coffee? Many would argue that freeze drying does but then like any other variation of coffee its all going to come down to personal taste. One of the supporting factors for freeze-drying being the better of the two methods is that with spray drying the natural oils of the coffee are adversely effected and more flavor is lost. This is because of the high heat that is required in the spray drying method. However many instant coffee producers prefer this method to freeze-dried because it is faster and in some ways more cost effective.

       This form of coffee is often the choice to be used in many recipes when it comes to baking especially. The taste it affords when used in this method is comparable to brewed coffee. The biggest advantage of using the instant here is because it's quick and easy.

       There are some people who think they are experts when it comes to instant coffee just like there are with brewed coffee. One of the problems with this coffee is that the ingredients that are being used are inferior quality beans that don't meet requirement for any of the coveted gourmet type coffees. Naturally, this in itself is going to affect the taste. Avid coffee drinkers believe that if you are using a good freeze dried instant , and your water is boiling hot when you add it to the coffee, you are going to enjoy a very good cup of coffee. Naturally, avid brew coffee drinks would be the first to say there is just no comparison.